Aera home fragrance

Problem: How do we show that Aera is revolutionizing home scenting?

1. Brand Booklet

A 30-page brand manifesto/operation manual/fragrance 101 included in every fragrance diffuser box. Go ahead and zoom in on that small type. I bet you’ll learn something cool about your nose you didn’t know!

2. App

An app that goes beyond just controlling and programming the diffuser to become an elevated brand experience with gamified social and educational content, personalized fragrance recommendations, and a realtime, crowd sourced mood tracker.